Hi I’m Maya, a senior
brand designer
and art director.

CV ↓     Linkedin →     [email protected] →

I build visual identities that grow the business, shape global flagship events and evolve the brand itself. I believe great design should work beyond a single moment, which is why I create scalable systems that help teams bring the brand to life independently.I also translate complex product ideas into clear visual stories and create campaigns that connect the brand with its community. Across it all, I stay hands-on while guiding designers, agencies and creative partners from concept to execution.

Global events

Led visual identity and art direction for Miro’s flagship global conference, expanding from New York to four global cities: San Francisco, London, Sydney and Tokyo. Guided designers, agencies and production partners to deliver a cohesive event experience for thousands of in-person attendees and 400K+ online keynote views.

Visual Identity
Art Direction
Event Design
Keynote Design
Storyboarding

Collaborated with company leaders to shape product narratives with precise visual storytelling for Miro’s flagship keynote. Slide design and storyboarding, guiding designers and motion teams to breathe life into complex ideas for multi-screen stages, live broadcasts and regional adaptations.

Evolved the visual identity established in 2024 for the next edition of Miro’s flagship conference, maintaining a consistent yet adaptable design language across event environments, signage, keynote presentations and digital touchpoints.

Brand
evolution

Leading a company-wide visual identity refresh in response to Miro’s evolving product and business strategy. Shifting the brand from bold, illustration-led communication towards a more mature, human and product-driven visual language, rooted in Miro’s signature canvas. Bringing typography, imagery, graphic elements and motion into one cohesive system, supported by scalable guidelines and templates for consistent execution across teams.

Visual Identity
Brand Systems
Art Direction
Typography
Brand Guidelines

Extending the same product-first approach to Miro’s three-arrow mark, softening its geometry to echo the rounded corners of the product UI while preserving its recognisable sense of forward movement.

Product launches

Developed visual concepts, storyboards and key frames for Miro’s product launch videos, turning complex features into clear, engaging stories that communicate their value at a glance. Collaborated with product teams and motion designers to bring each narrative to life within Miro’s visual language.

Product Storytelling
Storyboarding
Video Creative

Built an AI-powered storyboarding prototype using Claude Code to streamline the workflow behind these launches. The tool transforms product briefs into shot-by-shot drafts with real product screenshots, suggested voiceover and scene notes, reducing manual preparation so designers can focus on visual concepts and creative directions.

Scalable Systems

Built systems to scale brand work without requests being routed through design: a self-service operating model of templates, standards and automation that let teams across the company produce on-brand work autonomously.

Brand Systems
Design Templates
Self-Service Design
Creative Operations

Sub-branding

Developed distinctive yet cohesive visual identities for Miro’s events, communities and product initiatives over six years. From the global executive event series Miro Pulse to the Behind the Canvas webinar campaign, created flexible design languages that give each initiative its own character while staying connected to the Miro brand.

Visual Identity
Brand Systems
Art Direction
Sub-branding

Growth campaigns

Developed creative concepts and cross-channel visuals for growth campaigns designed to engage Miro’s global user community. From the personalised Miro Recap experience to the playful Innovation Wonderland campaign, brought product and community moments to life across email, social and digital touchpoints, collaborating with growth, product and motion teams.

Campaign Design
Creative Concepting
Art Direction
Cross-Channel Design

Motion: Pol O’Callaghan

CV ↓     Linkedin →     [email protected] →

Hi I’m Maya, a senior
brand designer
and art director.

I build visual identities that grow the business, shape global flagship events and evolve the brand itself. I believe great design should work beyond a single moment, which is why I create scalable systems that help teams bring the brand to life independently.I also translate complex product ideas into clear visual stories and create campaigns that connect the brand with its community. Across it all, I stay hands-on while guiding designers, agencies and creative partners from concept to execution.

CV ↓  Linkedin  [email protected]

Global events

Led visual identity and art direction for Miro’s flagship global conference, expanding from New York to four global cities: San Francisco, London, Sydney and Tokyo. Guided designers, agencies and production partners to deliver a cohesive event experience for thousands of in-person attendees and 400K+ online keynote views.

Collaborated with company leaders to shape product narratives with precise visual storytelling for Miro’s flagship keynote. Slide design and storyboarding, guiding designers and motion teams to breathe life into complex ideas for multi-screen stages, live broadcasts and regional adaptations.

Evolved the visual identity established in 2024 for the next edition of Miro’s flagship conference, maintaining a consistent yet adaptable design language across event environments, signage, keynote presentations and digital touchpoints.

Brand evolution

Leading a company-wide visual identity refresh in response to Miro’s evolving product and business strategy. Shifting the brand from bold, illustration-led communication towards a more mature, human and product-driven visual language, rooted in Miro’s signature canvas. Bringing typography, imagery, graphic elements and motion into one cohesive system, supported by scalable guidelines and templates for consistent execution across teams.

Extending the same product-first approach to Miro’s three-arrow mark, softening its geometry to echo the rounded corners of the product UI while preserving its recognisable sense of forward movement.

Product launches

Developed visual concepts, storyboards and key frames for Miro’s product launch videos, turning complex features into clear, engaging stories that communicate their value at a glance. Collaborated with product teams and motion designers to bring each narrative to life within Miro’s visual language.

Built an AI-powered storyboarding prototype using Claude Code to streamline the workflow behind these launches. The tool transforms product briefs into shot-by-shot drafts with real product screenshots, suggested voiceover and scene notes, reducing manual preparation so designers can focus on visual concepts and creative directions.

Scalable Systems

Built systems to scale brand work without requests being routed through design: a self-service operating model of templates, standards and automation that let teams across the company produce on-brand work autonomously.

Sub-branding

Developed distinctive yet cohesive visual identities for Miro’s events, communities and product initiatives over six years. From the global executive event series Miro Pulse to the Behind the Canvas webinar campaign, created flexible design languages that give each initiative its own character while staying connected to the Miro brand.

Growth campaigns

Developed creative concepts and cross-channel visuals for growth campaigns designed to engage Miro’s global user community. From the personalised Miro Recap experience to the playful Innovation Wonderland campaign, brought product and community moments to life across email, social and digital touchpoints, collaborating with growth, product and motion teams.

Motion: Pol O’Callaghan

CV ↓  Linkedin  [email protected]